Volkswagen ID. Family Premiere the ID.UNYX in China
Photo credit: Volkswagen
The Volkswagen brand is narrowing its product line to better meet the needs of its Chinese clients as part of its “In China, for China” strategy. The automaker unveiled the ID. UNYX, the first model under a new Volkswagen sub-brand, today. The eponymous E-SUV coupé is distinguished by its exceptionally avant-garde design, an intelligent human-machine interface (HMI) including a customizable 3D avatar, and a range exceeding 600 kilometers. The ID. UNYX is Volkswagen’s most recent iteration of intelligently networked cars, and it is targeted for the Chinese market. Technically and aesthetically, the ID. UNYX is designed to fit the lifestyle of young consumers in China’s major cities. With 40 exclusive boutiques spread over 20 cities, the retail concept for the ID. UNYX sub-brand will facilitate this by allowing interested parties to experience the vehicle using cutting-edge technologies like virtual and augmented reality.
Innovative product: “With the new ID. UNYX, we are expanding the spectrum of our electric ID. models in China with an avant-garde product,” said Stefan Mecha, CEO of Volkswagen Brand China. We are merging cutting-edge user experience with a sustainable electric powertrain and a self-assured, forward-thinking design. Everything about this fits the times well. Intelligently networked electric vehicles, like the recently released ID. UNYX, are essential to drawing in younger, lifestyle-focused target markets and keeping Volkswagen’s current clientele.
By 2026, four more IDs and UNYX models: The recently revealed E-SUV coupé will be joined in the following three years by the addition of four more models to the new Volkswagen sub-brand ID. UNYX’s model lineup. Both saloons and SUVs will fall under this category. The Volkswagen master plan for China, which intends to solidify Volkswagen’s position as the most successful foreign brand on the Chinese market by introducing 34 new models by 2030, includes the ID. UNYX vehicles as a key component. VW’s product line in China, including the ID.UNYX program, will be expanded by 16 new electric ID models, 12 new Volkswagen models with combustion engines, and 6 new plug-in hybrid drive models thanks to the long-standing joint ventures SAIC Volkswagen and FAW-Volkswagen as well as the new Volkswagen Smart E-Mobility Hub.
At Volkswagen’s new innovation and development center in Hefei, eastern China, the ID. UNYX was developed. This location is solely dedicated to creating the newest models of intelligent electric cars for the regional market. Hefei is home to one of the Volkswagen Group’s most cutting-edge electric car factories, where the ID. UNYX is also produced.
An interactive, AI-based 3D avatar whose look can be individually customized in an app and connected with the vehicle HMI is part of the ID. UNYX’s unique HMI. When conversing with the driver, the avatar’s voice can be set to sound like a human voice.
An electric drive motor on the rear axle, rated at 210 kW (286 PS), powers the ID. UNYX entry-level vehicle. A net 77 kWh battery powers the motor. According to the China Light-Duty Test Cycle and the CLTC standard, the drive system can reach up to 621 km of range. Additionally, an all-wheel-drive variant with two 250 kW (340 PS) electric drive motors will be available.
The Volkswagen ID. UNYX’s revolutionary design is especially potent. Lifestyle components like the gold-colored Volkswagen emblem on the front and the golden vehicle lettering are distinguishing characteristics; in China, the hue of these emblems is linked to a Volkswagen’s superior quality, dependability, and safety. The LED matrix headlights’ distinctive light signature, which includes a horizontal LED strip, and the powerdome are visually arresting features located at the front. An acutely cut character line that rises toward the back defines the ID. UNYX silhouette. The LED tail lights, along with an illuminated horizontal strip and Volkswagen lettering, are arranged in a three-dimensional manner on the stylish coupé-style rear end. The complex LED components produce a floating light effect that perfectly complements the body design’s progressive aesthetic.
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