Volkswagen Gewürz Ketchup Brand Arrives in the U.S
Photo credit: Volkswagen
Volkswagen component number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst is now available in the United States for a brief period of time, but it has already been quickly scooped up, according to a press release from Volkswagen of America, Inc. The public has already claimed the restricted supply, which was distributed via DriverGear.
“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America, Inc. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today, things like our Gewürz Ketchup Brand condiment.”
The Volkswagen brand, well known for its line of iconic cars, has been producing and giving its German factory workers food items like VW currywurst sauce for decades. Many brand enthusiasts who are familiar with this condiment are aware that it is best known for being served with VW’s 1973 currywurst sausage. Only a select handful are aware of the official currywurst recipe, which was created by cooks working for Volkswagen. Typically, the distinctively spicy sausage is presented in a bowl with bite-sized pieces of it cut and covered in sauce. Volkswagen’s currywurst, which was formerly marketed under an official VW part number, served as the initial impetus for the company’s 1996 condiment production.
Volkswagen is highlighting owners and supporters on VW.com through a series of tales as it continues to commemorate its 75th anniversary in the United States. The person most recently highlighted was Jamie Orr, a fan who began taking this lesser-known item from the German Katalog back to the United States as a memento, much like many other fans who visit the brand’s worldwide headquarters in Wolfsburg, Germany. Jamie revealed that the brand was inspired to act since he has been returning with a few bottles as mementos for years to give out at his enthusiast meetups.
When the condiment makes a special appearance at ChainFEST, the world’s best gourmet chain food festival in Los Angeles, on October 5, 2024, the general public will also be able to sample it.
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