Volkswagen Announces Multi-Year Partnership Extension With The U.S. Soccer Team

Photo credit: Volkswagen 

Volkswagen of America announces a multi-year extension as the official presenting partner of the U.S national soccer team, including both the men’s and women’s teams. The main goal of the extended partnership is to make soccer more accessible, encourage people to play sports, and inspire change through the purchase of electric cars. The agreement was announced on ABC’s Good Morning America television program. Volkswagen aims to make U.S Soccer one of the most prominent sports in the United States and to achieve this goal the automaker will provide greater visibility, better player and coach development.

“We look forward to continuing to help grow this great sport in the United States and around the world. Just as Volkswagen is the people’s car, soccer is the people’s sport; both represent accessible fun for everyone,” announced Pablo Di Si, president, and CEO of Volkswagen Group of America.

The Volkswagen logo will be printed on all training and warm-up jerseys of the U.S. national teams right before the World Cup giving Volkswagen better visibility nationwide. The brand will become even more visible by appearing in prominent locations in stadiums, training grounds, and on U.S. Soccer creative materials. The partnership continues to raise funds to help the U.S. Soccer teams remove barriers to boost participation and help youth gain more opportunities. With the strong support of U.S. Soccer members across the United States and the help of strategic partners, Volkswagen and U.S. Soccer will provide new programs and donate resources such as soccer equipment to underprivileged communities.

Volkswagen and U.S. Soccer will pay tribute to the CHAMP Virtual Player honoree by featuring the CHAMP in select matches, with the sole objective of creating an inclusive environment in soccer for everyone. CHAMP is a customized robot developed by Volkswagen that seeks to expand the reach and impact of the current U.S. Soccer Player Tribute program. CHAM gives younger soccer fans the great opportunity by virtually participating as one of the honored players, experiencing unique hardships and circumstances and bringing them even closer to the game. Volkswagen’s expansion of its ID.Family’s electric vehicles pushes the limits with the 2022 ID.4. Interested in finding out more about Volkswagen’s plans?

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