The Volkswagen myVW Mobile App with Google Cloud Integrates AI
Photo credit: Volkswagen
Sunnyvale, CA, and Reston, VA, through a strategic cooperation with Google Cloud, Volkswagen of America, Inc. (VWoA) announced today the integration of generative AI into the myVW mobile app. Volkswagen is using the industry-leading AI and machine learning capabilities of Google Cloud, along with the know-how of Google Cloud Consulting, to power its new myVW Virtual Assistant and give car owners simple access to vital vehicle data and services. All owners of MY24 Atlas and Atlas Cross Sport vehicles can now get information and answers tailored to their vehicles through the new generative AI-powered Virtual Assistant within the myVW app.
To provide consumers with reliable, low-latency information, the myVW Virtual Assistant integrates Gemini models on Google Cloud’s Vertex AI platform with data from Volkswagen’s connected cars. Through the myVW app, owners of Atlas and Atlas Cross Sport may utilize the new Virtual Assistant to look through their owners’ manuals and ask queries like, “How do I change a flat tire?” or “What is the meaning of this digital cockpit indicator light?” Additionally, by pointing their smartphone camera at their dashboards, users of the myVW app can use Gemini’s multi-modal capabilities to see useful information and context on indicator lights.
“We’re driven to introduce new technologies and features that enhance the ownership experience for all of our Volkswagen customers and create love for our vehicles,” said Abdallah Shanti, Chief Information Officer for Volkswagen Group of America. “AI is emerging as a utility tool for Volkswagen owners to better understand their vehicles and get answers to questions faster and easier. Thanks to our strong collaboration with Google Cloud, we’re able to bring valuable technology into our vehicles that help us successfully connect to the car and our customers.”
Volkswagen is able to base and tune its Gemini models on a variety of data sources, including owner’s manuals for the vehicles, frequently asked issues from customers, articles from the support center, official Volkswagen YouTube videos, and step-by-step instructions, thanks to the combination of Google Cloud’s Vertex AI and BigQuery. Volkswagen also made use of Google Cloud Consulting’s experience from conception to completion of the app development process. With this extensive assistance, you can be sure that the app not only satisfies VW’s strict legal requirements and high standards, but also offers a unique and user-focused experience.
“Volkswagen is setting a new standard for driver experiences by bringing the power of advanced generative AI directly to its customers,” said Thomas Kurian, CEO of Google Cloud. “With the myVW Virtual Assistant built on our AI platform – and using the multi-modal capabilities of our Gemini models – all model year 2024 Volkswagen Atlas and Atlas Cross Sport owners now have highly personalized vehicle support at their fingertips.”
“The myVW mobile app helps us advance our promise of unparalleled customer service and exceptional value for our Volkswagen vehicle owners,” said Rachael Zaluzec, Senior Vice President, Customer Experience & Brand Marketing for Volkswagen of America. “The myVW app and Virtual Assistant effectively bring a collection of different points of information into one place, giving our owners the support they value from Volkswagen.”
Beginning in 2025, owners of most Volkswagen vehicles made in MY20 and later models will have access to the new Volkswagen Virtual Assistant through the myWV app. The Google Play Store and the Apple Store offer the myVW app for download.
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