Volkswagen Presents New Design
Photo credit: Volkswagen
Volkswagen is ushering in a new era of technology and offering a sneak peek at the new design of future vehicles with the world premiere of the ID. CODE at Auto China 2024. The concept vehicle was created especially with Chinese consumers in mind. The concept automobile has a strong, sleek, and flowing design that makes it resemble a Gran Turismo. The outside also serves as a projection surface for the next wave of artificial intelligence-assisted lighting and display systems. This complements the recently redesigned living area on board the ID. CODE, which combines the virtual and physical worlds to produce a novel mobility experience. The concept car that runs on electricity can be operated both manually and autonomously up to Level 4.
“The Volkswagen brand can already look back on 40 years of success in China, and we are continuing this success story into the new mobility era, thus confirming the trust of our Chinese customers,” Thomas Schäfer, CEO of the Volkswagen brand, said. The sharpened strategy in China has three pillars: a comprehensive product portfolio accelerating the electrification of the brand’s models, a brand and design language developed specifically for the Chinese market, and local technical development with strong partners in China to accelerate the pace of innovation. Thomas Schäfer: “The ID. CODE gives a first preview of the future of VW in China: with a new design, a new technology standard and a holistic brand experience – specifically oriented to the needs and wishes of our Chinese customers. We are ushering in a new era of mobility in China, together with our Chinese partners.”
By 2030, the ID. family will have 16 models in all, with five electric vehicles (EVs) from the brand-new ID.UX sub-brand, which will make its market debut by 2027. Volkswagen is also gradually rolling out electric versions of its internal combustion engine (ICE) cars and adding new, extremely efficient plug-in hybrids with an electric range exceeding 100 kilometers to its lineup in China. By 2030, twelve new internal combustion engine (ICE) models and six hybrids will be introduced. Volkswagen is also using indigenous platforms in China to supplement the MQB and MEB designs. One example of this is through collaborations like the one with XPENG. Additionally, the Volkswagen China Technology Company (VCTC), situated in Hefei, is creating the Group’s first electric platform especially for the Chinese market. Beginning in 2026, at least four more electric entry-level models will be constructed on the China Main Plattform (CMP). Volkswagen is able to satisfy all of its customers’ expectations and provide the appropriate items in all pertinent segments thanks to its several platforms.
The ID.UX, Volkswagen is extending its EV portfolio in China to include new client segments. ID.UX blends lifestyle-focused design DNA with established VW principles. Progressive external design and a driver-centric interior with a completely new display and operation concept (HMI) for younger customers are among the brand-specific elements. The ID.UNYX is the first ID.UX model, and it will go on sale in 2024.
Volkswagen is improving its supply chain, procurement, development, and battery manufacturing in China. The R&D facility in Anhui alone will employ 3,000 specialists by the end of the year. Additionally, in an effort to achieve noticeably quicker production cycles, the company is stepping up localization. Early integration of Chinese partners including XPENG, Horizon Robotics, and Thundersoft into the development process is planned. Beginning in 2026, two new mid-class automobiles are planned in association with XPENG. Workers at Horizon Robotics’ CARIZON joint venture and Thundersoft’s CARThunder joint venture are creating cutting-edge infotainment, connectivity, and autonomous driving technologies.
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