Volkswagen Group of America Announces New Senior President of Customer Experience And Marketing
Photo credit: Volkswagen
Volkswagen of America announces the new senior president of customer experience and marketing, former vice president of customer and digital strategy, Rachael Zaluzec. Hein Schafer was also appointed Senior Vice President of Sales Operations. Volkswagen’s strong commitment to driving collaboration and optimization throughout the Sales and Marketing organization with the sole objective of providing better service to customers and the entire Volkswagen dealer network
Zaluzec graduated from Ball State University with a degree in telecommunications management and went on to earn an MBA from Capella University. Zaluzec’s tenure as Volkswagen’s Human Resources Manager in Herndon, Virginia began in 2008. Zluzec then moved on to work as the group’s Customer Relations leader, located in Auburn, Michigan, where most of Volkswagen’s customer service functions are located. Zaluzec has held several roles in the company over the past 10 years, the roles of increasing responsibility in the areas of Customer Support and Management, CRM, Loyalty, Customer Journey Development, Customer Data Governance, and Digital Customer Strategy.
On the other hand, the new senior vice president of sales operations at Volkswagen Group of America is the company’s former senior vice president of product strategy and marketing, Hein Schafer. Due to the new position to be assumed by Hein, Volkswagen is already looking for a replacement for his former Marketing and Product Strategy position. Schaefer completed a Bachelor of Arts degree with honors in Commerce at the University of Port Elizabeth. In 2006 long before working in the Aftermarket Hein started working with Volkswagen in the area of finance.
In 2015 Hein managed to revamp the product portfolio for the entire South American region at the time he moved to Brazil. Hein Schafer was in charge of leading the marketing and product strategy for Volkswagen Group of America from 2013 onwards, as well as leading all product planning activities including the current portfolio of the future Volkswagen vehicle lineup for the United States. Rachael Zaluzec and Hein Schafer work alongside Andrew Savvas, Executive Vice President, and Chief Sales and Marketing Officer of Volkswagen of America, and both are responsible for promoting internal talent and optimizing Volkswagen’s organizational efficiency.
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