The Volkswagen Group Receives a new Corporate Design

Photo credit: Volkswagen

Due to the transition to an electric, digital, and sustainable future of mobility, the Volkswagen Group has modernized its corporate design, replacing the previous design from 2007, signaling a commitment to innovation and long-term vision. The brand has undergone several notable changes in its modernization process, changing from “Volkswagen Aktiengesellschaft” to “Volkswagen Group”. This change not only allowed the name to be simplified but also helped to express its global connection. The most notable changes in the new corporate design are found in the word mark, font, colors, design elements among other things to reflect a fresher, more digital approach. The new corporate design has been implemented for the first time in Germany and will be gradually introduced in international markets in 2024.

One of the reasons why the Volkswagen Group decided to revamp its corporate design is its focus on sustainable mobility. The group’s goal is to shape the electric, digital, and sustainable future of mobility through its unique portfolio of major brands, products, and services. This wide variety of brands enables the group to meet the needs of a wide range of customers. Through its vision of “shaping mobility for generations,” the Volkswagen Group continues to lead the way to a cleaner world with a contemporary, modern, and digital look. It marked an exciting chapter in the evolution of the Volkswagen Group, this new corporate site was designed in collaboration with Group Communications, Group Marketing, and Brand Strategy.

 “The Volkswagen Group is committed to attractive brands, products, and technologies. Communication plays a key role here, both in terms of content and images. Our topics are the focus of attention when we address employees, customers, journalists, investors, or analysts. Good corporate design can provide the best possible support here. “Our new look gives us an identity, both internally and externally,” said Sebastian Rudolph, Head of Global Group Communications.

To celebrate the introduction of the Volkswagen Group’s new corporate design with a contemporary and modern aesthetic, the company has decided to completely redesign its Volkswagen Group.com website. The new design of the website is focused on the needs of the financial public and the business media. The website focuses on current corporate news and strategic core topics, customers looking to access the site via their mobile phones will have an improved user experience and the ability to find content much easier. The introduction of Volkswagen’s new corporate design, developed in collaboration with the international design agency Landor & Fitch using four colors  that include Deep Space Blue, Vivid Green, Pure White, and Electric Neon. The new corporate design is the color gradients, which refer to mobility, movement, and humanity. 

Come To Southern Volkswagen To Test-Drive A New Volkswagen Today!

We’re all about helping our customers enjoy their shopping experience at Southern Volkswagen. We have a friendly and passionate sales team that will make your buying, leasing or selling needs easy for any of our new Volkswagen vehicle inventory. We’re here to help with any financial help, needs or suggestions to help make paying for a vehicle easier. Apply for Auto financing with our assistance right now. Stop by today and see what we can do for you Southern Volkswagen.

Don’t forget we have a trained service team that can help with an online appointment to get started on all maintenance work and repairs. We look forward to helping you at Southern Volkswagen.